Beyond organic and direct traffic, you must understand the difference between all of your traffic sources and how traffic is classified. Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or parameters set within the URL that determine the source of traffic
Here is the breakdown of all sources:
Referral:Traffic that occurs when a user finds you through a site other than a major search engine
Social:Traffic from a social network, such as Facebook, LinkedIn, Twitter, or Instagram
Organic:Traffic from search engine results that is earned, not paid
Paid Search:Traffic from search engine results that is the result of paid advertising via Google AdWords or another paid search platform
E-mail:Traffic from email marketing that has been properly tagged with an email parameter
Other: If traffic does not fit into another source or has been tagged as “Other” via a URL parameter, it will be bucketed into “Other” traffic.
Why Organic Traffic Matters
Now that you know what organic traffic is and how to dive down to several different valuable organic traffic reports, let’s talk a little bit about why it matters.
If you want to grow your business, you want to market your products and/or services to people who aren’t already familiar with your brand. While repeat business from your existing customer base is extremely valuable, it’s tapping into the aforementionedmarket that’s really going to help you grow.
Hope this article have been helpful
Direct:Any traffic where the referrer or source is unknown
Organic search results are the Web page listings that most closely match the user's search query based on relevance. Also called “natural” search results, ranking high in the organic results is what SEO is all about.
Publication date: 2019-05-18 11:30:27
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