Website Developments we can’t ignore

  1. Conversion Rate Optimisation (CRO) 

CRO has been gaining in awareness and influence, becoming increasingly popular in the last 12 months.  People are redesigning their websites for conversion optimisation to drive particular actions, like purchases or sales leads. Clients are starting to understand its importance and the data that drives it. Using data from Google Analytics or other analytics tools and website optimisation tools like Crazy Egg or Hotjar can help you understand what users are doing on your website. It will highlight which areas of pages are popular, problems they might have, and you can even ask users for feedback. 

This is a welcome development because clients can be spending lots of money on pay-per-click advertising like Google Ads, but if the traffic that is being delivered doesn’t convert to sales on the website then it is money down the drain. 

  1. Wordpress and Gutenberg Editor 

Wordpress is the world’s most popular website content management system (CMS), powering an impressive 33% of all websites. At the beginning of the year, Wordpress introduced Gutenberg. A development that is designed to improve the editing experience. We all know that with new software there can be problems and bugs to iron out and Wordpress is currently giving users the option to revert to the original WordPress to ensure users only move over when they are confident it’s right to do so. 

  1. Shopify and Mailchimp disagreement 

Website managers who used Shopify with Mailchimp to send customers targeted emails are facing disruption since the two software giants no longer work together.  We have noticed other companies are trying to cash in on this gap created by advertising on Facebook to replace the solution before the integration stops working which will be on 12thMay 2019. 

Mailchimp has made its own recommendations for workarounds, which include installing a third-party integration such as ShopSync, Zapier and Automate.io.  

Businesses will need to act as soon as possible to avoid losing data that they have spent a lot of money and effort to gather

 


Publication date: 2019-05-07 04:20:33

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